GENISIS Broadcast Services is now Gearhouse Broadcast Germany
In March 2018, GENISIS Broadcast Services was acquired by Gravity Media Group (GMG), the global provider of complex live broadcast facilities and production services, and is now known as Gearhouse Broadcast Germany.
This acquisition, through its Gearhouse Broadcast subsidiary, is the latest in a series of strategic moves by GMG and follows the acquisitions of Hyperactive Broadcast and Input Media, and significant investment into its own existing American operation.
Based in Hürth, on the outskirts of Cologne, GENISIS Broadcast Services has achieved significant growth through offering a fast and reliable dry-hire service to customers in Germany, and around the world. Its clients include ARD, ZDF, RTL, Euromedia and MMC Studios. As part of the deal, GENISIS Broadcast Services has been rebranded as Gearhouse Broadcast Germany, supplementing the existing Gearhouse Broadcast offices in the UK, Australia, USA, France and Qatar.
GMG has been actively looking at ways to diversify its businesses into new areas and broaden its global service offering. The decision to move into the broadcast services markets of Northern Europe means that local rights owners and holders can now benefit from Gearhouse Broadcast’s expertise, global reach and the full range of broadcast services that it offers. These include event communications, equipment rental, outside broadcast, project solutions, RF and systems integration. Content producers in the region can also access Hyperactive Broadcast’s latest Avid-based workflows for the making of long-form dramas, TV and feature films.
The acquisition of GENISIS Broadcast Services in Germany provides Gearhouse Broadcast with the perfect entry point into Northern Europe and to what is a very interesting and active market. With Gearhouse Broadcast’s global support network, strength of relationships with key manufacturers and content owners and understanding of new technologies such as 4K, IP and remote production, we will further enhance the services they’re already offering.
In addition, this acquisition will allow GMG to be more strategic in how it works with broadcasters in the region at both local and international events. It also provides more value to the group’s existing clients that operate European-based businesses, as they can now access its services, expertise and support directly from Germany.
Gearhouse Broadcast GmbH